PG tweeted about us. Sasha and I wrote this article over 10 days with hundreds of edits in between product and customer meetings. I chased down James Allworth, a New York Times Best Selling writer to edit it. He gladly obliged. While the nice repost/retweet was awesome, it didn’t happen overnight. It was the result of hustling to find writers better than ourselves. English is neither of our first languages.
Be Relentless and Get Lucky
We have an 84% read rate on an article we published on Medium. We worked pretty hard on the article and got lucky at the same time. Earlier today, I found out for the first time that PG has a whole essay on being ‘relentlessly resourceful.’ What a big compliment!
Lose Some and Win Some
I recently spent a similar effort on a list of event planning growth hacks with the hopes of pouring traffic all over Eversnap for Business. It was 3 days before I got a call from a customer after I published it. I was aiming for it to get over 15,000 hits. It only received 1500 with even smaller drip traffic back to our Eversnap for Business page. Sometimes you get lucky, but it helps to work persistently. There’s no substitute for product building and talking to customers. The mistake I made was setting up the growth hack with a pay with a tweet wall and no ‘social proof.’ I’m probably still too much of an irrelevant nobody to ask for a tweet.
Being Relentless with Email
I actually didn’t think there was an easy and respectful way to be relentlessly resourceful with email, but Sasha proved me wrong with the 1-3-5 rule.
(For the HN Technocrats and nitpickers, use whatever pseudo-random intervals you desire and call it a technique/postulate/etc… I call it my rule.)
I used to worry that following up with someone aggressively by e-mail was a bad idea. I was proven wrong.
If you’re trying to get a hold of someone who is exceedingly tough to schedule time with, try a variation of this, which worked for me.
After the 1st e-mail about meeting and no response, wait 1 day then respond.
“Hey (name), Hope things are well. Wanted to follow up and….. – Sincerely, K. “
After the 2nd e-mail and no response, wait 3 days and then respond.
Hope you’re doing well. I wanted to follow up and see…..
We just got featured in the google play store in 50+ countries(traction,intrigue,something of importance,link to your press article). What does your schedule look like this week and next? – Sincerely, K. “
After the 3rd e-mail and no response, wait 5 days and then respond.
” Hope things are going well on your end. We were a bit tied up with X. I wanted to catch you this week and…….- Sincerely, K.”
At the very least this methodology gets me the ‘No.’
I recommend keeping the e-mails short and providing fresh news about your company in one line. I’ve set this process up exceedingly well in the Streak CRM. I also like to use their snippets widget as well. My only issue is I can’t mail merge and add an attachment just yet, but they recently reassured me they’re adding the feature. They’re wicked fast with reply e-mails. I can customize and tailor emails at a rate of 0.5/minute and have a main template. My response rate and email rate is pretty high because of Streak. P(response within 10 days|used streak in past 5 days)= 0.83.
My hands down favorite tool in Gmail is Boomerang Calendar. It allows me to suggest times in multiple timezones at the click of a button both visually and textually’. When I was building my manufacturing training business, I had customers in over 30 countries. It was extremely useful for scheduling meetings and phone calls with them especially if I was moving between time zones. (Spain is my biggest quagmire, it’s awkwardly located in the ‘wrong’ time zone.)
Got a tip? I’d love to hear about it in the comments.